Within the small business marketing world, you may have noticed a trend towards referring to local SEO as an effective tool for websites to gain ranking. When you have a business that relies on a local customer base, or if you have a brick and mortar location, then you want to rank high in search engines for local queries. Here are a few quick ways to kickstart an effective local SEO campaign.
Include your city in your title and meta descriptions
Every page on your site should have a title so make sure that these include your location and brand. That way, the results displayed from a search will reflect exactly who, what, and where you are. For instance ‘John Smith LLC – CPA Lansing’.
The blurb that displays under the title in a search result is called a Meta description and there you should expand a bit more, though keeping it under 155 characters. ‘John Smith LLC offering personal and small business accounting and tax preparation for the Lansing area.’
Create local profiles
Start out with the Big Three sites:
- Google + Local
- Bing Places
- Yahoo Local
These profiles are naturally going to be favored by their respective search engines which are the top three used by prospective customers so creating listings there first is critical. Make sure that you format your profile information consistently across all platforms. For instance, if your business address is on Main Street, then make sure you type out the word Street each time rather than alternating between Street and St. Depending on your area, setup profiles on the relevant community review sites such as Yelp.
Add a map on your site
Embed a map of your business address from Google Maps showing your Google+ Local profile on your site’s Contact Us page. This is another effective way to help both the user and the search engines find you within your geographic area.
Encourage satisfied customers to write reviews on the local sites such as Yelp and Google + Local. Make it easy for them by displaying an icon on your door and perhaps on your sales receipts. People love to see testimonials on sites when they find them, and they are much more likely to check your place out if other customers recommend your business.
These are just a few strategies to implement that are fairly easy and will get a business moving up the ranks local SEO search results. For more information related to the successful online marketing of your company, contact us today.