Pollak Web Design - Atlanta Web Design

Archive for May, 2010

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Resume help for job seekers

Friday, May 28th, 2010

If you’re nervous about making a good first impression, there are several things that can help inspire confidence: a nice haircut, a fresh shave and a smart new outfit.

If you’re looking for a job and you want to boost your confidence, you’ll need all of those things plus two more items: a polished resume and a thoughtful cover letter.

Indeed, there are very few things I can imagine that can give a job seeker a better pep in their step than a good-looking cover letter and resume.

But putting together a cover letter and resume yourself can be a chore. A real chore. My mother-in-law has been to my house I-don’t-even-know-how-many times to borrow my computer so she can try and get her resume just right.

So it is with that introduction that I’d like to let you all know about one of my most recent clients, Rachael Kaplan of Right Your Resume.

I helped build that Web site and from what I’ve seen of her business model, I think Rachael will fill a much needed role in helping people put the story of their careers down on paper (or, in an email, I suppose). She’s very easy to work with and her rates are very reasonable.

So, do yourself a favor and boost your confidence with a smart looking resume and a cover letter you can be proud of.

You’ll thank yourself when it helps you get a job interview. Then, you’ll have to get the haircut, shave and outfit. I’m sorry to say that’s something Rachael’s Web site can’t help you with. Not yet at least.

For more information, please check out Right Your Resume.

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Giving a 360-degree view

Friday, May 28th, 2010

I recently had a potential client ask me what travel-related Web site I liked and what I like about it the most.

I immediately thought back to a recent timeshare sales pitch I sat through for Wyndham Rewards. I did not purchase a timeshare and, to be honest, it was a dreadful experience except for one thing: I got a peek at Wyndham’s well-designed Web site.

I say well-designed because the site greatly helped me understand the timeshare concept. As I explained to this potential client, the site gave me a 360-degree view of the process:

I’d say I’ve been impressed with the Wyndham Rewards site. (http://www.wyndhamrewards.com/).

From a design standpoint, I like the compact structure. Even though there’s not a whole lot of space, the canvas does not appear to be too crowded. At the same time, it offers the site’s visitors an impressive amount of information.

From an ecommerce standpoint, I like the site because it gives the site’s visitors something I call a 360-degree perspective of the process.

Notice the “Enroll Earn Redeem Book” links in the upper-right corner of the page. That’s a pretty strong visual cue to the visitor that Wyndham has what appears to be a simplified process for enrolling in the program and booking a trip.

You can also click on each of those links to jump immediately to that step in the process. So, for instance, if you’re already enrolled, you could go straight to ‘Book’ if you’re ready to go on a trip.

That’s what I really like about those links: they quickly give the visitor an understanding of the process and they help visitors easily navigate from one section of the site to another.

I’ll keep you posted to let you know if I got the job.

Posted in Web Design | No Comments »

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