Friday, May 28th, 2010
I recently had a potential client ask me what travel-related Web site I liked and what I like about it the most.
I immediately thought back to a recent timeshare sales pitch I sat through for Wyndham Rewards. I did not purchase a timeshare and, to be honest, it was a dreadful experience except for one thing: I got a peek at Wyndham’s well-designed Web site.
I say well-designed because the site greatly helped me understand the timeshare concept. As I explained to this potential client, the site gave me a 360-degree view of the process:
I’d say I’ve been impressed with the Wyndham Rewards site. (http://www.wyndhamrewards.com/).
From a design standpoint, I like the compact structure. Even though there’s not a whole lot of space, the canvas does not appear to be too crowded. At the same time, it offers the site’s visitors an impressive amount of information.
From an ecommerce standpoint, I like the site because it gives the site’s visitors something I call a 360-degree perspective of the process.
Notice the “Enroll Earn Redeem Book” links in the upper-right corner of the page. That’s a pretty strong visual cue to the visitor that Wyndham has what appears to be a simplified process for enrolling in the program and booking a trip.
You can also click on each of those links to jump immediately to that step in the process. So, for instance, if you’re already enrolled, you could go straight to ‘Book’ if you’re ready to go on a trip.
That’s what I really like about those links: they quickly give the visitor an understanding of the process and they help visitors easily navigate from one section of the site to another.
I’ll keep you posted to let you know if I got the job.
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